60-Minute LIVE Webinar
The Role of L&D in Tough Times: Innovating Automotive Sales Strategies
18th July 2024
1:00pm (GMT+7) | 2:00pm (GMT+8)
Presented by:
Lawrie Martin,
Lead
utomotive Consultant & Trainer
In many parts of the world, automotive sales are currently facing both cyclical slowdowns and structural changes in demand, impacting everyone from manufacturers to dealers.
How do we turn the tide and drive revenue growth in this climate? How can L&D teams support sales growth?
Join us for a 60-min webinar, where Lawrie Martin will host a panel discussion exploring the critical role of Learning & Development (L&D) in skilling sales teams to innovate and excel during tough times.
Our Panel members will be Scott McCormack, Feisal Meeajaun and Jochen Becht.
- Scott McCormack is GP Strategies’ Automotive Lead and will provide insight into where successful L&D departments across Asia-Pacific and the Middle East are focusing their attention at this critical time.
- Feisal Meeajaun is an Automotive Consultant and Trainer based in the UK, and will share practical and thought-provoking ideas, based on his work with a variety of distributors across Europe, Middle East and Africa.
- Jochen Becht is the Managing Director, Senior Consultant and Speaker of JBX & Company, a Client Experience & Brand Strategy Company, and will also share from a strategic and marketing perspective in his experience with premium and luxury brands across industries.
This webinar is designed for automotive sales professionals, L&D leaders, and industry stakeholders looking to overcome current market hurdles. By attending, you will gain valuable insights and tools to help your sales team innovate and succeed, turning challenges into opportunities for growth.
During this interactive webinar, we will uncover insights on:
- Understanding the Current Landscape: Gain insights into the current challenges in the automotive industry and how they affect sales strategies.
- Innovative Training Solutions: Discover cutting-edge training programs that equip your sales team with the skills to adapt and thrive, even in tough times.
- Practical Sales Strategies: Learn practical and actionable sales strategies that can help your team stay ahead of the competition.
- Interactive Q&A Session: Engage with industry experts and get your pressing questions answered.